The Zapf Creation Group is a global brand supplier of children’s toys. The company develops and sells premium play concepts, as well as play and functional dolls with extensive accessories that are famous all over the world. This also includes an increasing number of products from other toy categories. All Zapf Creation brands share the same high standards of quality, design, safety and play value. 

They have been making children’s dreams come true for 90 years.

Dolls have been at the top of many children’s wish lists for decades. Even in the age of smartphones, tablets and games consoles, playing with dolls remains the most popular leisure activity for girls between the ages of 4 and 5.