The Baby Einstein line arose from the belief that the future belongs to the curious. It is part of the Kids2 brand, the development of which, just like the growth and development of a child, consists of thousands and thousands of small victories that lead to our goal – to make children happy and to make parenthood easier.
The products in the line are designed to help parents stimulate the curiosity of babies and toddlers.
The goal and philosophy of the Baby Einstein line is to help families become and remain curious. Why? Because curiosity encourages us to learn and adapt, while at the same time making us open to different possibilities.
Curiosity is essential to success in our changing world and is one of the important qualities needed to build a better tomorrow.